You might have the greatest widget in the world, but if no one knows who you are or how you can help them, your for-profit, purpose-driven business can stall.
Being known starts with a great story. A story that builds on the work you’ve done. That kicks your business into high gear and delivers results. That changes both minds and hearts, because that’s how buyers buy.
Over the years, we've worked with many clients, from large to small. What we hear from them rarely changes:
“We’re not even on the short list !”
“No matter what we do, we sound just like everyone else.”
“We don’t all tell the same story , so our customers get confused and we lose them.”
“We need to pivot to a new market, but no one know us there.”
“Most of our customers don’t know all that we do and we leave money on the table.”
If you recognize any of these statements, know that you're not alone. The answer may just be the story you're telling.
We know that for some people, story seems like, well, fluff. Or that thing you read sometimes on a summer beach. Or something from childhood.
But there are cold, hard facts behind our story approach. The data don't lie. Here are just a few to get you started:
Buyers are almost 50% more likely to buy when they perceive personal value, even in B2B (Google/CEB/Motista)
Buyers who connect to your brand emotionally have 52% higher lifetime value (Harvard Business Review)
When customers perceive meaningfulness in brand marketing, walletshare can increase up to nine times (Havas Group)
Growing a business: a manifesto
For those who are charged with growing a business—the CMOs, the VPs, the Directors, the I-wear-many-hats-including-marketing types—your story is the most powerful catalyst available.
Why does story matter so much?
-Story gets you discovered by the people and businesses that desperately need you.
-Story shapes decisions and compels action with the people who are your ideal customers.
-Story differentiates you clearly from competitors.
-Story speeds up how quickly your ideal client decides to do business with you.
If you’re ready to unlock the power of your story, we’re ready to help.
We work hard. We work fast.
We work with where you’re at and what you really have. We like working smart, and believe in the power of repurposing and reusing.
We know what it takes to get it done because we've worked with hundreds of companies, small and large.
Ready to unlock the hidden power of your story? We work with you wherever you're at and focus on pragmatic action that drives results.
Start with where you really are now. Quickly target the most critical actions and opportunities.
Workshop the right story for the right audience in this one- to two-day intensive and lay the blueprint for action over the next 12 months.
Crowdsource a test of your story and refine your approach.
Get expert coaching for your teams to bring your story to life in high-impact ways.
