It’s simply about people. Really.
Your customers mean more to you than a set of data. You know each is a real person, with real needs and dreams. Your story connects you with the real people who are your customers, so make it count. Strip your story down to its essence so it gets noticed. Make it easy to tell and share. Make it shine so it changes hearts and minds. And you can grow your own business.
Recognize yourself?
The right story can make a big difference if you think:
We have a great story but we don’t know how to tell it
We have great offerings. We have great talent. We have great processes. But we’re not on the map.
We don’t all agree on what our story really is or even why it matters.
We have traction, but need to pivot to a new market and nobody knows us there.
We could reach more people or touch the community more broadly, but don't know how.
How we help
Make your story shine and grow your business faster:
- Step 1: The NOW Fast Action Plan
- Level-sets current state
- Summarizes opportunities
- Provides the 5 Actions to Take Now plan to prioritize how to make your story stronger right now
- Step 2: The NEXT Playbook Intensive
- 1-2 day intensive workshop
- Create your story engine together, including the brand story script, elevator pitch and more
- Define a plan to activate it within your team and in the market
- (Optional) Step 3: Make It So Integration
- Help with integration your action plan across teams, including training
- Produce select repurposed and new assets to support story
Not sure if this work is right for you? Take this survey now to find out (link)
Hard, cold facts (not just fluff)
Think a people-centric storytelling approach is fluff? We like people and stories, but we also love data, and the data don't lie:
- 50%: Buyers are almost 50% more likely to buy when they perceive personal value, even in a B2B setting (Gartner/CEB/Motista)
- 52%: Buyers who connect to your brand emotionally have 52% higher lifetime value (HBR)
- 9x: When customers perceive meaningfulness in brand marketing, walletshare can increase up to nine times (Havas Group)
Want more proof (TBD)?
Our Practice
We're wizards of why. We are on a mission to help you unlock the power of why and discover the full potential of your business.
If your actions inspire others to dream more, learn more, do more and become more, you are a leader.
— Simon Sinek
Why Us?
We work hard, and we work fast.
We work with where you're really at and what you really have.
We know what it takes to get it done because we've worked with hundreds of companies, small and large.